In a major development for Indian cricket, Apollo Tyres has won the prestigious jersey sponsorship rights for the Board of Control for Cricket in India (BCCI) in a deal valued at Rs 579 crore. The agreement, finalized in September 2025, marks a significant milestone for the Indian tyre manufacturing giant, reinforcing its brand presence in the sports arena.
A Game-Changing Partnership
The multi-year sponsorship deal grants Apollo Tyres prominent branding on the Indian cricket team’s jerseys across all formats—Test matches, One-Day Internationals (ODIs), and Twenty20 (T20) games. This high-visibility partnership positions Apollo Tyres at the heart of Indian cricket, a sport that commands unparalleled passion and viewership in the country.
The Rs 579 crore deal underscores the growing commercial value of Indian cricket, with brands vying for association with the sport’s massive fanbase. Apollo Tyres outbid several competitors in a fiercely contested bidding process, highlighting the company’s strategic focus on leveraging sports marketing to enhance its global and domestic brand equity.
Why This Matters
Cricket in India is more than just a sport—it’s a cultural phenomenon. With millions of fans tuning in to watch Team India, the BCCI jersey sponsorship offers Apollo Tyres unmatched visibility. The brand’s logo will be prominently displayed on the team’s kits, ensuring exposure during high-profile tournaments such as the Indian Premier League (IPL), international bilateral series, and ICC events.
This partnership also aligns with Apollo Tyres’ broader marketing strategy. The company has a history of associating with sports, including football, where it has sponsored teams like Manchester United. By securing the BCCI jersey sponsorship, Apollo Tyres is doubling down on its commitment to connect with diverse audiences through sports.
Financial Implications and Brand Impact
The Rs 579 crore investment reflects the premium placed on cricket-related sponsorships in India. Industry experts view this deal as a strategic move by Apollo Tyres to strengthen its market position amid growing competition in the automotive sector. The sponsorship is expected to boost brand recall, drive consumer engagement, and enhance Apollo’s reputation as a dynamic, consumer-focused company.
For the BCCI, the deal further solidifies its status as one of the richest cricket boards in the world. The influx of funds from this sponsorship will likely support grassroots cricket development, infrastructure upgrades, and player welfare initiatives.
Looking Ahead
As Apollo Tyres’ logo graces the Indian cricket team’s jerseys, fans can expect to see the brand’s presence in stadiums, on broadcasts, and across digital platforms. This partnership not only elevates Apollo Tyres’ brand but also reinforces cricket’s role as a powerful platform for corporate visibility.
With the Indian cricket team set to compete in several high-stakes tournaments in the coming years, Apollo Tyres is poised to ride the wave of cricket fever, connecting with millions of fans and consumers. This landmark deal is a testament to the enduring power of cricket in India and Apollo Tyres’ bold vision to be part of that legacy.
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