Starting a new business is, without a doubt, an expensive endeavor. Whether you are about to embark on an entrepreneurial journey or you are already running a business, you must consider yourself lucky as you are in the position to take risks. But you must make sure that you take all the critical business decisions carefully.
When it comes to choosing tools for your newly-established business, it is crucial to opt for the right software that can make a huge difference in your business performance. With a game-changing business tool, you can be on your way to reaching your financial potential. That’s why we have curated a list of tools that can bring about tremendous success in your enterprise.
Mailshake
Are you one of those people who usually forget to follow-up with PR agents or influencers after sending off your pitch? If your answer to this question is yes, then consider using Mailshake. It is the simplest tool online that lets you plan targeted email campaigns for sales and marketing. You can rely on this tool to reap the rewards of marketing instead of pitching people who don’t even care about your business.
Needless to say, following up someone via email can be too stressful, time-consuming, and overwhelming. If you are a solopreneur, then this tool can turn out to be your best friend as it will send out pre-programmed emails in a timeline that you can adjust.
Buffer
Are you are a marketer who has got too many things on his or her plate? You can rely on Buffer to schedule posts directly to social media platforms like Facebook, Twitter, Pinterest, Instagram, and LinkedIn. You can leverage this marketing tool to plan, collaborate, and publish attention-grabbing content that not only drives meaningful engagement but also increases the visibility of your brand.
With this tool, customizing your content as per the different needs of each social channel becomes easier than you can imagine. This tool also helps in assessing how your content is performing on different social media platforms.
Hootsuite
If you have a small business, then it would not be ideal to hire a social media manager. What you can do instead is leverage a free, and easy-to-use dashboard that allows you to stay up-to-date on what your customers have to say about your products or services. Fortunately, Hootsuite offers a free version of its software that’s good enough to work wonders for your small business.
When you use the free version of HootSuite, it becomes super easy to manage multiple social accounts from a single dashboard. On top of that, it allows you to schedule posts, and interact with your followers whenever you want. If you want to take advantage of all these features, you must consider investing in affordable high-speed internet. This way, you will be able to stay on top of your marketing game.
Also, if you want to track the number of followers you have on each of your social media platforms and monitor the posts which are generating the most clicks, then this app is perfect for you! In case, your business grows, you can surely consider subscribing to its premium plans, which give you access to analytics, additional profiles, and multiple users.
Basecamp
Referring to Basecamp as an online “organizer†would not be wrong as it plays a vital role in streamlining and organizing your office. With Basecamp, team members are able to work closely. Not only that, it helps in executing both individual and group tasks, that too without any hassle. It is certainly a vital tool in making teams organized. This means that the people working at that organization are likely to experience increased levels of productivity.
This app is involved in making communication effective which also enhances employees’ performance. With this app, you can inform team members about what they are expected to do and also provide them with all the needed resources. This way, they end up delivering desired results.
As a business owner, you must consider using this app it allows you to assign tasks to the team members depending on their expertise. With this tool, the members are never left in the dark about their work progress as they are kept in the loop, and can follow the conversations. Needless to say, this is a great way to create room for learning and promoting team spirit. This is how employees can be motivated to excel in their areas of specialization. It would not be wrong to say that Basecamp is responsible for building strong communication ties between team members as it facilitates instant communication.
