With over 800 million users, it is clear that you have to get an active business page on Instagram nowadays if you really want to pop up over other brands. IG is a social network which helps in providing greater marketing platform for reaching potential customers from various corners of the world. For improving your current IG marketing, you have to increase following consistent and steady basis. At the end, it is true that more people coming in contact with your brand will help your follow base to grow on IG. Moreover, through this platform, you can potentially reach to maximum people at the same time. With some simple and easy going steps, you can easily grow the Instagram followers to a different level altogether.
Be sure to take advantage of Instagram tools:
IG has started rolling out some business profiles, which mirrors FB business profiles heavily. It comes with a complete contact page with CTA, which will help users to call, email or text business. Along with contact option, business profiles will have access to analytics or Insights. It will provide users with access to engagement data and impression.
In case you are using IG account for business, you better convert your personal profile into business for taking advantage of options. The more you get to understand how users are interacting with your posts, the better adjustments you can make for further engagement improvement.
Cross promote the IG posts:
If you are planning to add new IG followers already in love with your brand then you can post across multiple social media channels like Twitter, FB, LinkedIn and more. You can always invite them to come and join your IG page. They are already following you on different social media accounts. So, following you on another one won’t be a hurdle for them, especially when people are so much active on Instagram.
Avoid overwhelming audience:
You have to post quite enough to make the brand stay relevant for long, but that does not mean you end up over-posting. Posting once every day is enough, but more than that will make your account spammy and people will start losing interest in it shortly. You have to be sure of the posts you can make and then follow the note accordingly. You have to take complete control over your brand and IG account. In case you don’t get time to work on the IG account, let experts work on that for you.
Have to interact with followers:
Unless you have an active follower base, your business won’t grow. Just asking people to follow you is not the end of story. Make sure to maintain an interaction with followers from time to time. Commenting back on their comments or thanking them for their support will help you big time in this regard.
Just make sure to follow these marketing tips and it won’t be long when you end up growing your brand through business Instagram profile.