Using the Instagram platform you can make the best use of the different opportunities that it provides for very different businesses. However, you will have to make sure that your Instagram performance is good and just the way you want to achieve your business goals. For this, you will need to use the Instagram analytics and to know about the real Instagram likes.
The most significant key to success in your business is to have a clear strategy. You must use appropriate KPIs to measure the effectiveness and success rate of your marketing campaigns. This will help you to make necessary adjustments focusing on what worked at its best and for your business benefits.
All this will require you to have a better and in-depth knowledge about Instagram analytics and other tools and apps such as Like4Like so that you can measure Instagram performance more accurately. It is only when you know the framework of the social media analytics cycle that you will be able to set up a fruitful Instagram strategy. You will also need to know the Instagram metrics and report set up the process to build a unique cornerstone for the best measurement.
The analytics framework
You may have the most creative ideas and even the best social media report, but these will be of no avail if these are not set up in a particular process and a meaningful environment. The best way to do is to:
- Combine theory and practice
- Develop social media analytics cycle
- Use it as a framework for a fruitful strategy
- Analyze your existing social media footprint
- Compare your competition
- Use the default analytics of the network to transfer the data to an Excel sheet
- Use the proper social media analytics tool for a convenient and cost-effective strategy.
After all these, you will need to understand the data of free Instagram likes that may or may not be self-explanatory.
Based on your findings, you must now take a closer look at the metrics to know about the new potential KPIs.
The last step of the cycle involves repeated adjustments on a continual basis. This you can do by setting up a report.
About the easiest metric
When you are measuring your Instagram performance, you must start with an analysis of the general parameters to get an instant view. However, this process can be skipped if you send the report to your team.
The primary metrics will ensure an easy start to the analysis process to understand the state of the analyzed profiles.
The easiest of all metrics are the follower total and the follower change rate. These metrics will let you see your followers more and also to gain more followers during the analyzed period. However, do not delve in the given numbers more at this point of analysis. Rather, consider it as a starting point of your analysis.
Average interaction for each post is the next logical step after the follower’s data. If the interaction is more per post, then consider it as a significant achievement.
Author Bio: Pete Campbell is a Social Media Expert. He loves to share his creative knowledge of social media with his clients & friends. He is passionate about trendy gadgets.