Any worthwhile SEO strategy starts with picking up the most relevant keywords. You can term keyword research as the foundation of SEO. Think about it, from on-page optimization to writing search engine friendly quality content that can rank high, it’s all dependent on the focus keywords.
Brands and companies pay thousands to companies for the right keyword research. An SEO company Delhi can create profitable targeted content only if the right keywords are researched.
Now that being said, we can elaborate a lot on the tricks and tips to search keywords, but we are going to be frugal here. Instead, we are going to share a list of top keyword research tools that you can rely on in 2020.
How did we pick the best keyword research tool?
There are hundreds of tools available for keyword research but we focused on the ones that provide in-depth competitor-based keyword research. It is because when you use such a keyword research tool for SEO, you will find proven keywords that drive traffic to your competitors’ website. Hence, you can confidently frame your SEO strategy around those keywords.
Best Keyword Research Tools For SEO in 2020
- Ahrefs Keyword Explorer tool
This one is a personal favourite. We are yet to come across a research tool that can match the brilliance of Ahrefs.
We simply love how detailed keyword analysis it provides including metrics like keyword difficulty, top ranking keywords, top-ranking pages of a competitor’s website and more. But the most valuable feature of this tool is it has a knowledge graph integration that tells you about keywords that might have huge search volume but get only a few clicks from a search engine.
SEMRUSH is not just a typical keyword research tool but it offers a lot more. From searching the target keywords for a particular URL to finding the complete keyword profile of the whole website, you can do it all using SEMRUSH.
You can find short-tail and long-tail keywords, Keyword difficulty, Adsense CPC, Traffic stat, and much more with this tool. Before buying any plan of SEMRUSH you can try their 14-day trial that gives you access to all features of the tool.
- Google Keyword Planner
A free tool from the search giant itself, the Google Keyword Planner can be a valuable weapon in your arsenal. Being directly integrated with Google AdWords, the popularity of this keyword research tool is too high.
You can start using Google Keyword Planner immediately by creating an account but there are some limitations here. Like other tools offer you a detailed analysis of how your website is doing in other search engines. Also, you cannot analyze your competitor’s website.
If your keyword research does not require detailed and competitive analysis, feel free to use Google Keyword Planner. It is the best free tool out there.
A tool developed by SEO expert Neil Patel, UberSuggest is known to be a completely detailed keyword research tool. It is entirely free to use, just sign in with your Google account and you will have access to not only keyword research tools but also site audit. The best way to use UberSuggest for keyword research is to input your competitor’s URL.
- KW finder
If you do not want a robust tool for entire traffic analysis but a simpler tool that is dedicated to only Keyword research. The tool is new to the market, yet it has become one of the fastest-growing SEO tool companies. We recommend this tool if you are working on questions-based content that requires long-tail keywords. As 2020 will see a growth in the voice search, you will need content that is optimized for long phrases. There are both free and paid plans available, you can pick one according to your needs.
We hope that you will have an easy time researching keywords for your content in 2020 using these tools.