Success does not come without proper gears whether it is for a sporting event, any other project and even your business. If you are thinking on the lines of starting a bike rental shop being allured by the high demand of bike rentals and prospects in it, there are a few things that you need to know for better introspection.
The common gears of success in bike rental business are not very different from other businesses. To start with, you must have a proper website or app that will dramatically increase your reach and business turnover in three discrete ways:
- Targeted search – When one wants to hire a bike in your area a website will help in their search through such global community searches. Take lessons and cue from reputed and reliable sites such as unlimitedbiking.com and several others and know the ways in which you can get your bike rental shop instantly highlighted. Features such as “Instant Book” option for instantaneous rentals will help customers a lot and at the same time will increase your exposure even more.
- SEO – You must ensure that your sites dedicated URL uses a strong Search Engine Optimization and domain authority. This will add to your advantage, and all Google users will have even more opportunities to see your shop organically.
- Promotional advertising – You must also contact with experienced content developers and work with them to update your site on a regular basis. All bike shops independently tell their stories and share it with their global audience through different social media channels. This will help you to convey information regarding your business and also help in your promotional advertising.
When you have a professional website ready you can now focus on other important aspects of your bike rental business to make it a success.
Refine your PR
PR here does not refer to public relations but press releases. Refine your press releases from time to time. You may have a valid point to argue in this aspect saying that there may not be much going on around your local bike shop rental and there is nothing eventful particularly. However, this is an important aspect to consider. There are a host of media outlets that are actually focused exclusively or partially on disseminating such kind of information, but the point is that they will not come knocking at your shop’s door to get it.
If you have any brand partnership to proclaim, opening up a new shop, expanding your works and business or sponsoring someone engaged in a cross-country ride, there are enough chances that there will be a few outlets very interested to know about it. Therefore, start shopping out your information locally and then work your way up to reach to larger media. This is what all successful bike rental shops have done and still do to retain their success. If you are not exactly sure how to compose a successful and effective press release, once again you can take reference from sites of other successful and reputable bike rental shops for ideas or hire a professional even.
Link in to share your knowledge
Once you have been in the market for some time, you must share your knowledge and experience with others. Sharing will make your richer with experiences and will allow getting newer and better ideas to improve your business even more.
- You can use the popular social media channels such as Facebook, Twitter, and Instagram and even LinkedIn for that matter. All these are very powerful channels that help a great deal in the content-sharing chorus.
- If you are wondering how any career building website may help you to broaden your bike rental shop’s audience, you must take some time to check out the interest categories of successful bike rental giants like www.unlimitedbiking.com and others that have thousands of members.
- There is a lot of potential in such social media channels, and all eyes will be on your business if only you know how to share your posts, images and comments to attract attention. You may need to invest in hiring a pro to create content first as that is the most significant thing in social media marketing.
- You may have to update your content and even have to start a blog in some cases. Remember, it does not have to be anything crazy as even a single post a week will be enough to suffice your need and meet your purpose.
- If you think that the age of forums is relegated to naught, think again. It is still effective and significantly useful for all good niche markets including bike rental industry. All cyclists enjoy sharing their experience and get connected with other cyclists whether by giving advice or by asking a question. Forums will facilitate such conversations, therefore, be a vocal participant in such forums to build up your business credibility easily and effectively among your audience.
These are much more helpful than the traditional marketing practices and opportunities. These practices will help you to provide your audience with much more than an advertisement or a shameless plug. You will be able to tell your members who you are exactly and what you do, and at the same time with handles such as ABC@ABCBikeShop, you can share your astuteness with no strings attached. It will surely help you to gain more exposure for your bike rental shop.
One good deed is all it needs
Just as the proverb goes, ‘one good deed begets another,’ it proves to be true in business success and promotions as well. A single good deed will drive business success much more than you think though there are of course myriad factors involved in it.
It is, for this reason, you must know the elements that drive success and consider your business goals. You must weigh it with your scope, area of operation, market trends and demands of the customers. All these parameters will help you to know how your business is performing and the areas that need further improvement.